Shoppimon Unveils the Industry’s First eCommerce Site Ranking Based on Store Performance and Shopability Across Nine Vertical Categories

globenewswire (source) :

Top 10 Performing OSHU Index Sites Include Birchbox, JCPenney and Whole Foods; Top 3 Performing Online Store Categories Are Automotive Supplies, Beauty, and Food & Beverage

Source: Shoppimon

COPENHAGEN, Denmark, Oct. 09, 2017 (GLOBE NEWSWIRE) — Shoptalk Europe, Booth SR20 — Today at Shoptalk Europe, eCommerce monitoring company Shoppimon unveiled its inaugural Online Health & Usability Index – The OSHU Index – providing the eCommerce industry with its first benchmark rankings on top online retailers based on store site performance and shopability. The Shoppimon OSHU Index provides insight into the inner workings of leading eCommerce sites like Sephora, Starbucks and Walmart, and also provides brands and retailers the world over with the opportunity to directly compare their stores to those of the competition, both within their vertical category and overall.

The OSHU Index trends KPIs such as site speed, server downtime, business downtime (% of time a purchase cannot be completed on the site), and technical issues to reveal what the industry is both struggling with and succeeding in. The Index is created using the OSHU Score, which is a proprietary algorithm developed by Shoppimon that evaluates an eCommerce site on a scale of 1-100.1 This inaugural OSHU Index compares online stores within nine vertical industry categories: apparel, automotive supplies, beauty, consumer electronics, department store, food & beverage, health & wellness, home & garden, and jewelry.

“Top performing online stores on the Shoppimon OSHU Index like Summit Racing, which earned the top spot on our inaugural ranking, are able to maintain lightning fast speed with minimal downtime and disruption for shoppers,” said Roy Rosinnes, CEO and co-founder of Shoppimon. “With a full load time of 0.36 seconds and zero business downtime, Summit Racing deserves kudos for providing a great brand experience for consumers as well as maximizing bottom line sales. Shoppimon will be updating the OSHU Index monthly as an educational resource for the eCommerce industry, to help educate site owners and operators on best practices in running a stable, highly profitable online store that surpasses customer expectations.”

Shoppimon, which provides a SaaS solution that monitors the health and performance of retail websites, created the OSHU Index to help companies understand what drives the success of the world’s best online stores. Shoppimon’s AI-driven monitoring technology powers the OSHU Index, and gives brands unique insight into the eCommerce industry as a whole, in addition to insight into individual vertical categories.

1 See methodology for more details on OSHU Score, and how the OSHU Index rankings are compiled.

Top Performing Sites for September 2017 
The Top 10 OSHU Index Overall Winners include a diverse group of brands—seven of the nine vertical categories evaluated made it into the Top 10. Of these leaders, the strongest performing vertical categories are automotive supplies, beauty, and food & beverage industries, with two online stores each. Notably, no jewelry or consumer electronics sites made it into the top 10.  No site in the Top 10 had business downtime more than .1%, and all had 0% server downtime during the time evaluated.


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