entrepreneur (source) :
When Allen Brouwer launched his e-commerce site BestSelf Co two years ago, he didn’t just open the virtual doors and expect customers to flood through.
Instead, he and his co-founder had a plan, one that started with selling just a handful of products, including the goal-setting SELF Journal, which he initially launched on Kickstarter. It took the company just 12 monts to get to $2.4 million in sales, and this year it is expected to increase revenue by five-fold. It now has three online stores — U.S., UK and Australia — and has expanded to 13 products, each helping people become their best self. Because of their hustle, for two years in a row, Best Self Co has received Shopify’s “Build A BIGGER Business award,” a competition that recognizes businesses who have successfully taken their business to the next level.
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To give side hustlers a helping hand, Brouwer will share more of the hard work and planning that went into this ecommerce success with Entrepreneur.com readers. He’ll chat live and answer questions in this week’s episode of Tough Love Tuesday, our Facebook Live series that connects experts with side hustlers for real-time advice and support.
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Specifically, he’ll show us how to:
- Produce high-quality content about your product or service to organically reach your potential customers before you launch — and get them excited.
- The importance of starting with a one, or a handful of products, to get user feedback before rolling out additional offerings.
- Successfully launch a giveaway and attract tons of interested customers
- How to correctly use paid traffic, so you won’t lose money, yet gain insights and go beyond a transaction.